Opening Nov. 25, the windows urban shop this year tell the story of the Yeti, which is rumored to li

Luxury Daily Newsletter signup for latest news Submit Home News Advertising Commerce Events / Causes In-store Internet Legal/privacy Mail Mobile Multichannel Out of home Print Radio Research Television Industry sectors Apparel and accessories Arts and entertainment urban shop Automotive Consumer electronics Consumer packaged goods Education Financial services Food and beverage Fragrance and personal care Government Healthcare Home furnishings Jewelry Legal and privacy Marketing Media/publishing Nonprofits Real estate Retail Software and technology Sports Telecommunications Travel and hospitality urban shop Opinion Blog Classic Guides Columns Editorials urban shop Letters Q&A Strategy Resources Case studies Editorial calendar Luxury Daily Awards Luxury Daily Summit Luxury FirstLook Luxury Mobile Summit Luxury Online Summit Luxury Roundtable Luxury Retail Summit News briefs Newsletter archive Podcasts Video Webinars White papers Advertise Search
Home >> Apparel and accessories , Featured , Industry urban shop sectors , Mobile , Retail >> Article: Saks Fifth Avenue lets consumers add mobile snowflakes to window display Email this Print Reprints ARTICLE TOOLS SPONSOR Receive the latest articles urban shop for free. Click here to get the Luxury Daily newsletters. Saks Fifth Avenue lets consumers add mobile snowflakes urban shop to window display By Sarah Jones
Opening Nov. 25, the windows urban shop this year tell the story of the Yeti, which is rumored to live on top of the Saks Fifth Avenue building in New York making urban shop snowflakes. Saks is working in conjunction with MasterCard and The Science Project on the mobile site that allows users to create their own Yeti name, customize a snowflake and flick it up from their phone or tablet onto screens urban shop in the display.
“We like to interact with people that are viewing our windows and make them truly a part of the spectacle,” said Harry Cunningham, senior vice president of store planning and visual merchandising for Saks Fifth Avenue , New York.
Snowy scene Six animated windows tell The Yeti Story, following the creature s journey from his life in Siberia as a neglected snow maker to his eventual growth to snowflake artist atop Saks Fifth Avenue s flagship.
An urban shop additional window features urban shop a White Diamond Cadillac, urban shop a limited-edition model made exclusively for Saks Fifth Avenue consumers, which appears to be breaking out of a block of ice, its LED headlights shining through the frost.
In another pane, there is the interactive snowflake window and mobile site, which features artwork from designers Marian Bantjes and Stefan Bucher. Starting on Nov. 25, users can visit saks.com/snow to design their own snowflake and add it to the display of existing snowflakes.
Accompanying the windows will be the annual 3-D light show, which Saks Fifth Avenue urban shop enlisted Iris Worldwide to develop using six high-tech custom projectors. The “Snowflake Spectacular” will play on the side of the building each night, mimicking the story in the windows with snowflakes, skaters, gifts and the Yeti.
For instance, French jeweler Van Cleef & Arpels is enhancing the physical experience urban shop of its museum exhibit, A Quest for Beauty: The Art of Van Cleef & Arpels, Oct. 27-Feb. 15 at the Bowers Museum in Santa Ana, CA, with a mobile audio application.
Van Cleef & Arpels A Quest for Beauty mobile app acts as a curated tour that is designed to guide enthusiasts through the exhibit. Unlike traditional museum plaques, the app aims to engage enthusiasts on more levels and will allow consumers unable to attend in person to still learn about Van Cleef & Arpels designs ( see story ).
Also, department store Barneys New York engaged consumers in its Electric Holiday campaign by giving away gift cards through a mobile scavenger hunt during urban shop which clues were sent out through Twitter and Instagram.
Barneys Twitter account @BarneysNY began to tweet clues the morning urban shop of the window unveiling urban shop so that mobile users could find secret spots where Mickey Messengers are located. Mobile Twitter users were encouraged to interact with Barneys urban shop through the hashtag #ElectricHoliday and follow the retailer on Instagram to find out additional clues ( see story ).
 
Most popular articles Chanel is 2013 Luxury Marketer of the Year Dior takes long route to Instagram after a month of posts Top 10 luxury brand mobile campaigns of 2013 Harrods is 2013 Luxury Retailer of the Year Top 10 luxury brand mobile apps of the year
TAG CLOUD Advertising Affluent Insights Apparel and accessories Automotive Chanel Chris Ramey Facebook Gucci In-store Internet Jewelry luxury luxury daily luxury marketing Marketing urban shop mobile mobile advertising mobile commerce mobile marketing Multichannel News briefs Print retail social media travel and hospitality