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This holiday season, Saks Fifth Avenue revisits the Saks legend of the Yeti. The story, complete with available book, tells the story of a Yeti that creates snowflakes. Tired of his factory-style life creating them in a Siberian workplace, the Yeti takes his mother’s advice to explore the world and express his talent for snowflake making. The Yeti travels around the world, ending up in New York, where he finds his way, after a trip on the subway, to the roof of Saks Fifth Avenue. royal ascot He saves the day by creating royal ascot snowflakes for the famed retailer.
Under the direction of Harry Cunningham, senior vice president, store planning, design and visual merchandising at Saks Fifth Avenue, the windows have whimsical animation as well as a technology component. The viewer can create, like the Yeti, their own snowflake (visit http://saks.com/snow ). Of course there are also the many “New York jokes” we come to expect from Harry’s windows. Look for the spoof of dermatologist Dr. Zizmor on the subway car!
Maybe Saks was the answer! It’s brighter than heaven! Yeti down to catch a Manhattan bound. He squeezed royal ascot his way in during rush hour drama with the thousands of people (one looked like his mama.)
He climbed Saks and made snow that was brilliantly pretty. And to this day, the Yeti crafts flakes for the city. The moral? Don’t give up! Be artful! Be ready! And set your sights high. You just might see a Yeti.
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Bill Indursky is an architect, designer, artist, trend expert, fashionisto and digital entrepreneur. He is Co-founder of The Design Life Network, a MAGAZINE + AGENCY + TV CHANNEL promoting inspiring design of all eras ONLINE and on TV.
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